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    « 12 Rules to Live By | Main | Books for a Better Life »

    The Bottom Line of Design

    A few issues back,Fast Company magazine was focused on design, with a special section titled,  "Masters of Design." A great quote that illustrates how design is a competitive advantage:

    "A three-year study of more than 40 Fortune 500 companies by the research firm Peer Insight found that companies focused on customer-experience design outperformed the S&P 500 by a 10-1 margin from 2000 to 2005."

    I think we all know that good design makes a difference, AND it's nice to see it in the numbers.

    December 14, 2007 in Leading With A Whole New Mind |

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