- Writing articles
- Speaking at every opportunity, free or paid
- Building an opt-in list
Those things are hard enough, especially when you are a marketing department of one. And still, you suspect you aren't getting in front of the numbers and types of people you'd like. (Photo by RDECOM)
And maybe you've been hearing how you need to be more active on social media. But either you don't know where to start or you still have questions, like the following:
- Can social media really help me make a name for myself in a sea of experts?
- Where will I find the time for one more marketing initiative?
- How can I connect with leading thinkers in my profession or industry using social media?
- Where do I need to show up on the web?
If you are an independent, self-employed professional needing more clients and business opportunities (including consultants, attorneys, accountants, coaches, authors, and speakers), read on.......
Advanced Social Media for Solopreneurs
The world of social media is complex and ever changing. Platforms come and go, vary in popularity, and offer an array of content distribution and conversational tools. Yet, astute users do not attempt to be everywhere on the social web.
This one-hour webinar is designed to help you select the right mix of social media platforms to:
- convey your expertise or thought leadership
- engage your audience in ongoing and productive conversation
By doing both of these, you can build a solid reputation that will “travel well” across the web.
We’ll use desktop sharing to demonstrate features of major sites, including Twitter, Facebook, Posterous, YouTube, and SlideShare.
Even if you are already using one or more of these platforms, this webinar will help you evaluate your effort and determine how you can extend it for enhanced impact.
What You'll Learn
- How solopreneurs can create a larger “footprint” using more than one social media platform.
- The reasons for using the major classes of social media, including blogging/micro-blogging, video, and slide sharing.
- How to plan a tailored “eco-system,” based on one’s goals and available social media options.
- How to use LinkedIn applications as an example of a hub for distributing your content.
- How to use updates, groups, and Q+A features on various platforms to stand out as a thought leader.
Dates and Times
One-hour live webinar, Advanced Social Media for Solopreneurs.
May 17, 6pm ET/5pm CT/4pm MT/3pm PT. When you register, you’ll be provided with information for accessing both the visual and audio portions of the webinar.
Can’t attend on the 17th? Register anyway and you’ll get the recording within 24 hours after the live event.
Advanced Social Media for Solopreneurs: $35
Registration closes on May 17, 2011 at 5pm ET.
Sorry, registration for this event has ended. Please visit http://bit.ly/recorded_eyco for information on our recorded webinar packages.
Questions? Please contact casey [at] myalumnilink [dot] com
About the Presenter and Moderator
Our presenter is Walter Akana, a certified personal branding strategist and career coach. After more than twenty-five years in the financial services industry, he founded Threshold Consulting, where he helps mid-career professionals in transition, by “making their own game.” In addition, he is a trusted resource for clients of Reach Communications and Right Management. Walter’s career advice has been featured in The Atlanta-Journal Constitution, marketwatch.com, cnnmoney.com, onlinewsj.com. He is a graduate of Columbia University and lives in Atlanta.
What Others Are Saying About Walter Akana
“Walter gave me a gift of knowledge that will pay dividends for years to come. I highly recommend hiring him if you are looking for guidance on how to best position and market yourself through social media. He has a rich history of experiences and an award winning method of delivering his message.“–Tonya Clement, Director of Sales, Stonewear Designs and Motivational Speaker, Beyond Everest
“Walter has both style and substance when he facilitates. He keeps the material fresh and the audience engaged with fun stories that bring the concepts to life. His expertise also includes: writing, staying current on social media, and helping individuals differentiate themselves through personal branding.” - Kalpana Murthy, LPC, NCC, Senior Career Management Consultant, Right Management
“I'm grateful that social media has led me to know many great people, and Walter is a person that I'm honored to know and work with. He shares his knowledge freely and always gives his best advice to everyone on Twitter, Facebook, and other social networks. Despite his limited time, he is always there when it comes to helping people grow their business and improve their personal branding.” - Mohammed Al Taee, PMP, Coach and Blogger, AltaeeBlog.com
Our moderator, Carol Ross, is a career coach, entrepreneur, national speaker and writer with more than two decades of corporate and entrepreneurial experience. Since 2003, she has coached executives and professionals not only to be better leaders, but also live better stories. Carol’s career advice has been featured in The Wall Street Journal, The New York Times, The Boston Globe, Chicago Tribune, U.S. News & World Report, and Body + Soul. She has been described by NYT best-selling author, Daniel Pink, as the “intelligent professional’s guide to navigating careers in a world where being competent is not enough."
A social media enthusiast since 2005, Carol authors two blogs and writes regularly about careers, networking and professional development for websites and organizations such as the Northwestern Alumni Association and University of Texas McCombs School of Business. Connect with her on Twitter (@carolross) and on LinkedIn.