I had a reporter for Business Week call me this morning. She works in the Small Biz area and is doing a photo essay on entrepreneurial families. See below:
The photo essay again is profiling a handful of families in which entrepreneurship seems to run in the DNA -- we're looking for families where several members have started their own company, rather than go into the family business. The main focus of the essay is the photographs -- we'd like to have everybody sit together with our photographer, and then the portrait will run with a short story about the family. We have several families in the midwest and on the east coast, but we'd love to get someone in Colorado or on the west coast.
Here are some standard questions for the companies we're profiling, to make sure they fit the bill:
Names and relationships of family members:
What national press they have received before:
Exact names of companies and industry they are in:
Best contact number & emails for each member of family:
How many employees in each company:
Location of each company (eg,Ann Arbor, not Detroit):
Location of each family member (where they live):
She’s looking for at least 3 people in a family, over 2 generations (e.g., father, daughter) who have started their own companies. Franchises don’t count. Companies are 100 people or less and could be home-based businesses.
Timeframe is short—she wants to have a family identified by this Thurs and then get a photo shoot scheduled for next week.
Feel free to pass this on to other people in your network who might fit the bill. And have them contact me directly (carol at carolrossandassociates.com)
BTW—An interesting side note. The reporter found me through the recent issue of the Northwestern alumni magazine, where I was photographed and interviewed for an article on career transitions. She’s a Northwestern grad from the journalism school.
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