Something wonderful is happening with my work on A Bigger Voice, the social entrepreneur venture that helps innovators with remarkable wisdom create stunning results and sustainability.
This week, I got angry. And frustrated. And impatient.
I was angry because I saw the arrogance that comes with top down thinking and insularity. When I know the power of bottom up, of listening to all the voices. It was one of those situations when someone with positional power decides that they want something done, a strategic initiative. So they tell the "underlings" to just go do it. And oh, by the way, despite your best efforts, you don't get any resources to accomplish the mission. You'll have to figure that one out on your own. This does not just happen inside companies. It happens with "strategic alliances," in business relationships, between companies. It's maddening.
I was frustrated because change comes too slowly. I met someone who is a headhunter for marketing executives. You would think they would have a handle on how marketing has changed as a discipline over the last ten years and the boom of the Internet. That marketing is not about a one-way blast to a homogeneous audience anymore, but a two-way conversation with a niche and a multi-way conversation between and with customers. Got permission marketing?
Seems logical--looking to help companies with marketing positions, need to find people who are thought leaders, need to know what's happening in the discipline. And yet when I asked the headhunter if he was familiar with permission marketing or Seth Godin's work, I got a blank look. This could be a sign of someone who is not successful as a headhunter, or someone who is hired by companies who aren't and won't be successful in marketing their products. You choose.
Anger and frustration are good when they move you into action and provide a sense of urgency. I'm impatient. For things to change. For some of the dream of A Bigger Voice to be realized--when one voice can start a community, easily and effortlessly. When communities create stunning results, easily and effortlessly. When monetization comes not before, but after community-building. When doing well and doing good is not a platitude but a reality for many people.
When this happens, bottom up will be the new top down. When this happens, the conversation will be as important as the sale. Because the conversation is not just part of the sale, it keeps the sale going, and going, and going.
Am I crazy? I hope not. Or maybe I should say, I hope so.
I heard Barbara Mowry, a serial enterpreneur speak recently. She gave advice on being an entrepreneur. Her first piece of advice: start your business for the right reasons.
A Bigger Voice comes from that anger, frustration, impatience to see change happen. No better reason to start a business. No better time to be an entrepreneur.
What have you gotten angry and frustrated about recently? And is it enough to fuel you on the road to being an entrepreneur? I'd love to hear your stories. Click on the comment link below.
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